Creation of the brand and of its identity system Creation of commercial concept, offer segmentation and customer-seller-product commercial relationship
Creation and settling of the POS expression: identity, merchandising and commercial architecture of the place
Definition of the customer flow, of the products universes Space and shelves allocation Creation of POS communication tools (showcase, sign display, information…) Definition of range products through products families Creation of architecture, organisation and furniture Definition of implementation plans of products in furniture (facing, visual merchandising)
Finalization of POS expression
Selection of manufacturers and project superintendent, costs optimization Creation of executive technical documents
Experimental shop and deployment
Manufacturing and conformity follow-up In-situ tests Normalization of the concept
Marketing strategy and brand positioning
Creation of the brand and of its identity system
Creation of commercial concept, offer segmentation and customer-seller-product commercial relationship
Creation of POS communication tools (showcase, sign display, information…)
Definition of range products through products families
Creation of architecture, organisation and furniture
Definition of implementation plans of products in furniture (facing, visual merchandising)
