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Merchandising
Merchandising
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Version française
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A reference book :
"Pratique du Merchandising"
written by the two associate directors of
MATHEMAPARTNERS
, Dominique MOUTON and Gaudérique PARIS.
One of Dunod 2004 publications best sellers.
More information
O
ur areas of expertise to provide you the best answer :
Strategic merchandising
(consumer surveys, creation of selling concepts, creation of merchandising policy, category management)
Operational merchandising
(range of products, organization, products management, seduction, visual merchandising, training…)
Topics
Category management
POS communication
Strategic merchandising
Category merchandising
Geomerchandising
Product management and shelves
Merchandising software
Merchandising of events
Consumer surveys
FOC
Floor Occupation Coefficient
Segmentation
POS audit
Segmentation
Range of products
Profitability
Linear returns facing
Dramatization
Sign display
Environmental design
Shelf dressing
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