Industrialists : methodology

Conceive or optimize a Merchandising process

  Analysis of the marketing and commercial strategies of the brands

  S.W.O.T analysis (Strengths, Weaknesses, opportunities, Threats)

  Issues identification :

      Differences between strategies and in-store
      Providing a strategic merchandising vision

  Creation of the best solutions :

      Offer optimization (range of products)
      Offer organization (categories, families, segmentation…)
      Offer enhancement (qualitative merchandising, visual merchandising)

  Design solutions in the point of sales

Category management

  Components in order to launch the process
  Creation of the process strategy
  Retail partnerships developments
  Working process

Design of shelves and furniture

  Enhancement of brand and category in the point of sales
  Segment
  Inform