Good perception and understanding of promotion and communication on the POS Pre and post-tests on store concepts Perception and optimization of the solutions regarding furniture environment Segmentation and layout of shelf spaces Understanding retailers needs and expectations Observation of Merchandising et Design practices
Tools
Group meetings Creative and projective discussion groups Categorial focus groups * Observation of consumer purchasing behaviours and semidirective « in situ » interviews Consumer coaching * Qualitative barometer * Audit of buyers, shop managers and department managers Benchmarking Mystery shopping
Good perception and understanding of promotion and communication on the POS 
